-
1 above-the-line
above-the-line advertising publicité f média;above-the-line costs coûts m média;above-the-line expenditure dépenses f média;above-the-line promotion promotion f média(b) ACCOUNTANCY au-dessus de la ligneabove-the-line accounts comptes m pl de résultats courants;above-the-line costs coûts m au-dessus de la ligne;above-the-line expenditure dépenses f pl au-dessus de la ligneBritish Airways is slashing its above-the-line advertising budget - worth an estimated £30m. And it is letting below-the-line agencies go as part of a major cost-cutting exercise.
-
2 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
-
3 to draw the line
English-French dictionary of law, politics, economics & finance > to draw the line
-
4 to hold the line
Pol. màintenir le cap; rester fidèle (à la ligne du parti)English-French dictionary of law, politics, economics & finance > to hold the line
-
5 in the line of duty
Mil. en service commandé; dans l'exercice de ses fonctionsEnglish-French dictionary of law, politics, economics & finance > in the line of duty
-
6 killed in the line of duty
1) Mil. tombé au champ d'honneur; mort au combat2) [Police] tué en serviceEnglish-French dictionary of law, politics, economics & finance > killed in the line of duty
-
7 to put on the line
mettre en jeu [sa vie/sa réputation] ; risquer [son emploi, p. ex.]English-French dictionary of law, politics, economics & finance > to put on the line
-
8 top-of-the-line
adj.English-French dictionary of law, politics, economics & finance > top-of-the-line
-
9 to walk the line
English-French dictionary of law, politics, economics & finance > to walk the line
-
10 above-the-line accounts
comptes m pl de résultats courantsEnglish-French business dictionary > above-the-line accounts
-
11 above-the-line advertising
publicité f médiaEnglish-French business dictionary > above-the-line advertising
-
12 above-the-line costs
coûts m au-dessus de la lignecoûts m média -
13 above-the-line expenditure
dépenses f pl au-dessus de la lignedépenses f médiaEnglish-French business dictionary > above-the-line expenditure
-
14 above-the-line promotion
promotion f médiaEnglish-French business dictionary > above-the-line promotion
-
15 below-the-line accounts
comptes m pl de résultats exceptionnelsEnglish-French business dictionary > below-the-line accounts
-
16 below-the-line advertising
publicité f hors-médiaEnglish-French business dictionary > below-the-line advertising
-
17 below-the-line costs
coûts m pl au-dessous de la lignecoûts m pl hors-média -
18 below-the-line expenditure
dépenses f pl au-dessous de la lignedépenses f pl hors-médiaEnglish-French business dictionary > below-the-line expenditure
-
19 below-the-line promotion
promotion f hors-médiaEnglish-French business dictionary > below-the-line promotion
-
20 line
line [laɪn]━━━━━━━━━━━━━━━━━1. noun3. compounds━━━━━━━━━━━━━━━━━1. nounb. ( = boundary) frontière fc. ( = wrinkle) ride ff. (for phone) ligne f• Mr Smith is on the line j'ai M. Smith en ligne• to learn one's lines [actor] apprendre son textei. ( = row) [of trees, parked cars, hills] rangée f ; [of cars in traffic jam] file f ; [of people] (side by side) rang m ; (one behind another) file f ; ( = assembly line) chaîne f• to fall into line with sb ( = conform) se ranger à l'avis de qnk. ( = route) ligne fl. ( = track) voie f• they voted against the government line ils ont voté contre la position adoptée par le gouvernement• to take a strong line on... se montrer ferme sur...• you must be very aware of that in your line of business vous devez en être très conscient dans votre métier• what's your line of business? que faites-vous dans la vie ?p. ( = product) this lager is the shop's best selling line cette bière blonde est ce qui se vend le mieuxq. ( = course) in the line of duty dans l'exercice de ses (or mes etc) fonctionss. (in battle) ligne f• didn't I tell you that all along the line? c'est ce que je n'ai pas arrêté de te dire• somewhere along the line he got an engineering degree je ne sais pas exactement quand, il a décroché son diplôme d'ingénieur► along... lines• along political/racial lines selon des critères politiques/raciaux► in line• if the Prime Minister fails to keep the rebels in line si le Premier ministre ne réussit pas à maîtriser les éléments rebelles• our system is broadly in line with that of other countries notre système correspond plus ou moins à celui des autres pays► into line• to come on line [power station, machine] entrer en service► on the line ( = at stake) (inf) en jeuhe was completely out of line to suggest that... ( = unreasonable) il n'aurait vraiment pas dû suggérer que...• he is out of line with his party ( = in conflict) il est en décalage par rapport à son parti• their debts are completely out of line with their incomes leur endettement est tout à fait disproportionné par rapport à leurs revenusa. ( = mark) [+ face] marquer3. compounds• to keep the lines of communication open with sb ne pas rompre le dialogue avec qn ► line of fire noun ligne f de tir► line-up noun [of people] file f ; ( = identity parade) séance f d'identification (d'un suspect) ; (Football) composition f de l'équipe f► line upa. ( = stand in row) se mettre en rang(s) ; ( = stand in queue) faire la queueb. ( = align o.s.) to line up against sb/sth se liguer contre qn/qch• most senators lined up in support of the president la plupart des sénateurs ont soutenu le présidenta. [+ people, objects] alignerb. ( = find) (inf)• we must line up a chairman for the meeting il faut que nous trouvions un président pour la réunion• have you got something lined up for this evening? est-ce que tu as prévu quelque chose pour ce soir ?• have you got someone lined up? avez-vous quelqu'un en vue ?* * *[laɪn] 1.1) gen, Sport ligne f; (shorter, thicker) trait m; Art trait ma straight/curved line — une ligne droite/courbe
the line AB — ( in geometry) la droite AB
2) (of people, cars) file f; ( of trees) rangée fin straight lines — [plant, arrange] en lignes droites
to be in line — [buildings] être dans l'alignement
3) fig4) ( queue) file fto stand in ou wait in line — faire la queue
to form a line — [people] faire la queue
5) ( on face) ride f6) Architecture ( outline shape) ligne f (of de)7) ( boundary) frontière fthere's a fine line between knowledge and pedantry — de la culture à la pédanterie il n'y a qu'un pas
8) ( rope) corde f; ( for fishing) ligne f9) ( cable) Electricity ligne f (électrique)10) Telecommunications ( connection) ligne fto get off the line — (colloq) raccrocher
11) ( rail route) ligne f ( between entre); ( rails) voie f; (shipping company, airline) compagnie f12) ( in genealogy) lignée fa line from — une citation de [poem etc]
to learn one's lines — Theatre apprendre son texte
14) ( conformity)to bring regional laws into line with federal laws — harmoniser les lois régionales et les lois fédérales
our prices are out of line with those of our competitors — nos prix ne s'accordent pas avec ceux de nos concurrents
you're way out of line! — (colloq) franchement, tu exagères!
15) (colloq) ( piece of information)16) ( stance)17) ( type of product) gamme f18) Militaryenemy lines — lignes fpl ennemies
19) ( equator)20) (colloq) ( of cocaine) ligne (colloq) f (of de)2.in line with prepositional phrase en accord avec [policy, trend]3.transitive verb doubler [garment] ( with avec); tapisser [box, shelf] ( with de); [spectators] border [route]Phrasal Verbs:- line up••all along the line —
somewhere along the line — ( at point in time) à un certain moment; ( at stage) quelque part
См. также в других словарях:
The Dot and the Line — The Dot and the Line: A Romance in Lower Mathematics (ISBN 1 58717 066 3) is a book written and illustrated by Norton Juster, first published by Random House in 1963. The title is a reference to by Edwin Abbott Abbott.In 1965, famed animator… … Wikipedia
The Line, the Cross & the Curve — Infobox Film name = The Line, The Cross and the Curve imdb id = 0107421 producer = Margarita Doyle director = Kate Bush writer = Kate Bush starring = Kate Bush Miranda Richardson Lindsay Kemp music = Kate Bush cinematography = Roger Pratt editing … Wikipedia
The Line of Beauty — Infobox Book | name = The Line of Beauty title orig = translator = image caption = author = Alan Hollinghurst illustrator = cover artist = country = UK language = English series = subject = genre = Gay, historical novel publisher = Picador Books… … Wikipedia
On the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… … The Collaborative International Dictionary of English
Over-the-line — is a bat and ball sport, a game related to baseball and softball. Like those games, you have the batter, pitcher, and fielders. Because a game requires only three people per team, it s considerably easier to get a good informal game going.… … Wikipedia
Toe the line — is an idiomatic expression with disputed origins. It is often equated to toe the mark, which has the same meaning: to conform to a rule or a standard. One documented origin of the phrase is as an athletics analogy that originated in the early… … Wikipedia
Walk the Line — Infobox Film name = Walk the Line producer = James Keach Cathy Konrad director = James Mangold writer = Gill Dennis James Mangold starring = Joaquin Phoenix nowrap|Reese Witherspoon Ginnifer Goodwin Robert Patrick music = T Bone Burnett… … Wikipedia
On the Line — may refer to: In film: On the Line (film), a 2001 American romantic comedy Shane Stanley Stacy Sanches Jeff Fahey In music: On the Line (album), an album by Gary U.S. Bonds On the Line (soundtrack), a soundtrack album from the 2001 film On the… … Wikipedia
Across The Line — is a programme on BBC Radio Ulster (92– 95 FM). It broadcasts Monday, 7.30pm to 10.00 pm and Saturday, 12.05 am to 02.00 am. Rigsy (real name David O Reilly) presents the Monday programme. Saturday is the Dance show and is presented by Paul… … Wikipedia
Above the line — may refer to: *Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming *Above the line (advertising), an advertising strategy to promote brands through conventional forms of mass… … Wikipedia
Draw the Line — may refer to; Draw the Line (Aerosmith album) Draw the Line (song) Draw the Line (David Gray album) This disambiguation page lists articles associated with the same title. If an … Wikipedia